Engineering Greater Payback

• We bring an engineer's thoroughness to story placement, scoring multiple hits and maximum exposure for your message.
• We make a science out of learning the media's interests and needs.
• We're masters at recycling stories, changing the slant to publication interests or digesting a long story down into shorter versions for use in round-up reports,"briefs" sections, tips columns, etc.
• We cultivate editors and encourage them to contact us when looking for viewpoint and trend stories. Similarly, we promote our clients as experts whom editors can contact for explanations, quotes and viewpoints.
• We diligently monitor editorial forecasts and frequently customize a story lead to better fit a publication's focus – often achieving 5-10 appearances for the same feature article.