Recent Hits

Rifle-barrel article hits the mark in multiple publications (PDF)
Up, down, left, right – that's how this K&R feature article has covered key markets for client Sunnen Products. Broad horizontal exposure in Sunnen's core metalworking market (see the pdf) is complemented with a pickup in Precision Shooting magazine, reaching the vertical market of gun barrel manufacturers and shooters. There's more to come, too.

 

Quality PR article = quantity PR hits (PDF)
It's a formula that delivers a solution to marketing problems! Tailor and write a substantive article relevant to multiple industry segments. Then, place the article with publications reaching those segments. Check out FIVE separate hits of a K&R tutorial article – part of the solution delivered for Conveyor Technologies Ltd.

 

Create Teaching Moments (and Sales) with PR (PDF)
Most good salespeople believe educated prospects are the best kind, so it's no surprise that under-educated prospects were a hurdle for our client Conveyor Technologies. The publicity tool to turn this around was a K&R tutorial article that uses real-world operating tips that coincidentally build a case for the superiority of Conveyor Technologies' design. This clip from Design World is one of many PR hits this article has garnered. Do you have prospects we can help educate?

Sweating the Small Stuff Nets Big News Coverage (PDF)
How many PR agencies do you know that can write about nano-motion control? K&R's ability to translate a complex engineering application into a cogent story netted this article in Today's Medical Developments.

 

Media Conferences? – We Get Results (PDF)
K&R's understanding of media wants/needs, coupled with an ability to write articles on complex technology, helped produce this story in Quality Magazine. It's one of many for a new measurement technology introduced at a media conference in 2011.

 

Railcar Components Fast Tracked with Client's Machine Tools (PDF)
K&R's solid reporting style and technical publicity expertise helped produce this hit in Fabricating & Metalworking for a story on machining of railcar components.

 

Oil Industry Article Gushes Hits (PDF)
Writing a good article is only half the job in PR. The real results come from placements. This K&R case history on MAG's customer, Cougar Tool, demonstrates both qualities with five solid hits, including a cover story in Metalworking Production & Purchasing (Canada).