Recent Hits

Bylined Editorial Explains Technology's Advantages (PDF)
Written by K&R and appearing in Manufacturing Engineering, this bylined editorial about machine tool calibration strengthens client Renishaw's position as market leader and addresses a controversial technical issue.

Building Credibility for New Technology (PDF)
This K&R case history for Lantech, appearing in Packaging Digest, builds credibility for new stretch wrapping technology by having a customer "tell the story" of its many benefits. The K&R-directed photos illustrate key features.

Case History Hit Parade (PDF)

K&R brings client Lantech a third placement of this case history with a key pickup in Modern Materials Handling, following feature runs in Packaging Digest and The Fabricator. Placements are the "bang for the buck" in PR, and K&R delivers.

Target-Market Publicity (PDF)

Building its technology case in a target market, Sunnen Products commissioned this K&R case history on a major manufacturer of cartridge valves who uses Sunnen machines to improve product performance. This pickup in Fluid Power Journal is one of many for this story.

Expanding a Brand's Value Proposition (PDF)

To help build brand awareness for its expansion into a new area of business (large-plant energy management), K&R rewrote a CECO engineer's technical presentation and placed the article with more than ten publications – Chemical Engineering shown here.

Marketing David vs. Goliath (PDF)

Up against many larger competitors with big ad budgets, Mikron Infrared used K&R's time-proven Engineered PR™ to wage a guerilla marketing campaign with editorial articles. Here's a sample of just a few hits for the K&R-written articles.

Drama Sells (PDF)

Is there a design engineer who can resist reading an article about drag motorcycles? That's the editorial vehicle K&R used to generate this two-page story to build awareness for Renishaw encoders with Machine Design readers.

Client's Customer Helps to Sell Technology (PDF)

Here's some stealth marketing. Client Sunnen Products wants broader acceptance of honing technology by gear makers. As part of a campaign, K&R ghostwrote this piece for a Sunnen customer who's known as a global leader in the gear industry, placing the story in multiple publications. Modern Machine Shop shown here.